Who owns Pure Fishing?

Newell Brands has agreed to the sale of Pure Fishing to private equity group, Sycamore Partners. Newell Brands has today announced that it has agreed the sale of Pure Fishing to a New York-based private equity group in a deal that is worth $1.3 billion. Sycamore Partners is the surprise choice of new owner for the business.

Is Pure Fishing at risk of default?

Pure Fishing at risk of full default despite parent company’s efforts Sycamore Partners, the equity group that bought Pure Fishing in 2019, has repurchased the company’s entire $255 million second-lien term loan, reports financial information and analytics firm S&P Global Ratings, which describes the move as ‘tantamount to a default.’

What is Pure Fishing?

With over 80 years in the industry, they’ve seen firsthand how fishing has changed over time and work to protect both the fish and the fishermen. Pure Fishing looks to keep fishing alive by supplying shoppers with anglers, rods, reels, and baits from some of the most recognized brands today. Pure Fishing distributes products from brands like: